Monthly support, templates, and group calls for independent lingerie designers
Expert guidance made accessible, so you can turn your lingerie ideas into a clear, confident plan of action.
THE BRA-ND STUDIO
Who it’s for: Designed for aspiring and independent lingerie designers and early-stage brands, who want expert guidance, structure, and support—without feeling overwhelmed. Inside The Bra-nd Studio, you get ongoing expert guidance, structure, and support to help you develop your designs properly — without overwhelm or costly mistakes. Designing lingerie should be fun and I can support you with any wobbles along the way.
IDEAL FOR:
- Just starting out and want to learn the right way from day one
Developing your first collection or planning your next steps
Looking for expert-led support in a welcoming, beginner-friendly space
Brands between collections
Founders who need design support or want to feel like they are not going alone.
Get clarity, structure, and expert lingerie design support — so you can stop guessing, avoid costly mistakes, and build your brand with confidence.
LOOKING AT THE MONTHS AHEAD YOU WILL COVER…
Includes:
Monthly expert-led group call (45ish mins)
Live guidance, feedback, and Q&A.1 practical resource per month
A ready-to-use template and/or mini-lesson you can apply immediately.Private community access
Ask questions, share progress, and learn alongside other designers.Monthly group check-in (30 mins)
Accountability, clarity, and direction for what to focus on next.
Idea to final design (March)
45–60 min group call
Learn how to refine your ideas, define your style, and turn inspiration into a clear, focused design.Brand ID sheet
Clarify your aesthetic, vision, and design direction.Private community access
Topic: Get a clear path of design directionPersonal Design Feedback (instead of a live check-in)
Submit your designs or problems and I’ll review them, offering clear guidance on next steps and practical feedback on how to improve or refine your ideas before moving forward. (All confidential)
Why Designs Fail in Sampling (and how to prevent it)
FEBRUARY - TECH PACK BASED
45-60-mins live group call with expert guidance
Excel tech pack + separate checklist for smooth design and sampling
30-min follow-up live to troubleshoot any issues
Community access Topic: things you should know when writing a tech pack
All the tools and support you need to bring your designs to life
SCROLL DOWN FOR FULL DETAILS
Choosing Materials That Work (April)
45–60 mins group call – Select fabrics and trims with confidence.
Digital component sheet -Visual guide to fabrics, elastics, and trims.
Private community access
Topic : Learn why fabric is often the real reason designs fail.30-min follow-up live - Troubleshoot your material choices with expert guidance.
Support that goes beyond the Bra
Laurie Van Jonsson - Author, Educator & Designer
Laurie has been in the lingerie industry for over 25 years. She has designed for major UK high street brands, launched her own internationally sold label, gained sponsorship to work in and bring her knowledge to the Australian high streets.
is a lifelong educator with a passion for creating accessible, engaging learning experiences. Known for a calm, witty, encouraging teaching style, Monet believes that growth happens when learners feel both challenged and supported.
For the past 13 years, Laurie has been guiding and mentoring aspiring start up brands— creating design information accessible to all. Guiding your big ideas into beautifully built lingerie brands. Known for a fun, witty, supportive teaching style, Laurie believes she can fill in the gaps of your lingerie design knowledge so you can carry on designing new lingerie each season.
“If you’re ready to build a brand that actually fits—I’m here to support you.
SUBSCRIPTION DETAILS
Every month is your backstage pass to building a lingerie brand with clarity, confidence, and style. We kick things off with a live group session at the start of the month, where questions are welcome, challenges are unraveled, and expert guidance lights the way for your next move. Don’t worry if you can’t attend live—the session is posted afterwards so you can catch up at your own pace.
There will also be templates, information within the private community, or both, giving you actionable tools and inspiration without the overwhelm. You can add your comments or questions, helping us build a little community where you can learn from—and support—each other.
Your private community is open all month, a creative club for sharing ideas, swapping feedback, and connecting with fellow designers who truly get it.
Finally, we come together for a 30-minute check-in, a second live at the end of the month, where you can ask questions about the earlier session or the free resource, so you never have to stress about attending the first live or keeping a set pace.
Month by month, you’re not just learning—you’re building momentum, refining your vision, and growing your brand with intention, style, and ease.
Get full access to everything that’s offered the moment you join.
Expert guidance made accessible, so you can turn your lingerie ideas into a clear, confident plan of action.
Frequently Asked Questions
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Membership typically includes access to our full library of digital content—videos, courses, resources, and any new material we release while you're subscribed. Your membership gives you expert-led support, practical tools, and a creative community to help you build your lingerie brand with clarity and confidence. Each month, you’ll receive:
Live group sessions at the start of the month to answer questions, provide guidance, and inspire your next steps (recordings available if you can’t attend live).
A fresh template, mini-lesson, or both, packed with actionable tips you can immediately apply to your designs, collections, or brand strategy.
A second live session at the end of the month, giving you space to ask follow-up questions or dive deeper into the resources.
Ongoing access to a private community, where you can share ideas, swap feedback, and connect with fellow designers at every stage.
A 30-minute end-of-month check-in, helping you reflect on progress, set priorities, and map your next steps.
Everything is designed so you can learn at your own pace, get support when you need it, and build your brand with intention, style, and momentum
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Yes! Each month you’ll receive a fresh template, mini-lesson, or both, packed with actionable guidance you can apply right away to your designs, collections, or brand strategy. Every resource is designed to build on the last, helping you grow your brand step by step while keeping things manageable and inspiring. Each month there will be a new live and catch up.
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Memberships are flexible and can be canceled at any time from your account. You’ll retain access through the end of your current billing cycle.
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You’ll gain:
Clarity on what to do next at every stage of design and development
Confidence in your tech packs, fabric choices, and design decisions
Practical tools you can use immediately, not just theory
Expert support from a lingerie specialist with 20+ years’ experience
Momentum to keep moving forward between collections
A supportive community where questions are welcomed and no one feels behind
Whether you’re just starting out, developing your first collection, or between launches, The Bra-nd Studio gives you the guidance and reassurance you need to move forward — calmly and confidently.