Hi I’m Laurie…
…Your go-to lingerie design consultant, Van Jonsson Design was founded in 2012 to provide you with the knowledge to become a lingerie designer and launch your own brand.
If you’ve ever dreamed of designing your own lingerie brand but felt totally lost on where to start, you’re in the right place. I’m here to make the whole process—yes, even the technical side—fun, straightforward, and 100% possible for you. As a lingerie designer myself I saw that there needed to be a space where lingerie design could be learnt easily, including the technical side.
If you are haunted by the infatuation to find the perfect fitting bra, I am equipped with twenty years+ of experience and I share everything I know, for you to begin and build your knowledge.
I am a total believer that you can be a lingerie designer no matter how much experience you have.
At the age of twenty-three I quit my job as a designer, booked a one way ticket to Thailand, and landed work as a swimwear designer.
But between long-haul flights in uncomfortable bras (shoutout to my fellow DD+ gals who know the struggle of unclipping and re-clipping their bra move about on the plane) and seeing the same old beige and white options, I knew lingerie needed a shake-up. So, I launched my own brand, Vanjo—designed for small backs and big boobs, with comfort and actual style in mind. With the brand being built upon the ethos that lingerie should be designed with intent and not just to look appealing.
As my brand grew, so did the DMs and emails from people asking, “How do I start my own lingerie brand?” — so many amazing ideas never make it past the dream stage because the industry feels like a closed-off club. I wanted to change that . So I began to write “How to become a lingerie designer”. During this time I got the opportunity to be sponsored by a lingerie company in Melbourne, Australia. Even in a different country it was apparent that world-wide the accessibility to learn about the technical side of lingerie design just wasn’t there. That’s why I founded Van Jonsson Design—to teach you everything I’ve learned over 20 years in the lingerie world. Whether you're starting from scratch or leveling up your designs, I’ll guide you through the ins and outs of fit, fabrics, and all the behind-the-scenes magic that turns an idea into a real, thriving brand.
You don’t need a fashion degree. You don’t need years of experience. You just need passion, curiosity, and someone (me!) to show you the way. So, let’s do this—your dream lingerie brand is closer than you think!
I can help you learn what you need
TAKE A LOOK BACK
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2000
Graduated 2:1 contour fashion at DMU
Took a job as Lingerie/Swimwear Designer for UK high street stores
2001 ~ Started a blog called Lingerie Looks and Lace
2002 ~ Assyst grading trained
Started a side hustle business of taking up trousers
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![2003]()
2003
Bought a one way ticket to Thailand
Gained Dive Master Qualification
Freelanced as a swimwear designer
Never give up on something that you can't go a day without thinking about
Want to talk about boobs, bras and business?