E-book: HOW TO BE A LINGERIE DESIGNER (and how to actually make and sell your product)
Your step-by-step guide to turning your lingerie dreams into reality.
You’ve been thinking about it, sketching ideas, and wondering where to start. But let’s be real—launching a lingerie brand feels overwhelming. How do you find a manufacturer? What’s the design process? How much will it cost?
That’s exactly why I wrote this book.
What You’ll Get:
A Clear Roadmap – From first sketch to final launch, I’ll walk you through every step.
Insider Manufacturer Lists – Know where to look, what to ask, and how to find the right factory for you.
Expert Industry Advice – Learn from professionals who’ve been where you are.
Practical Exercises – Work through key areas of your brand development as you read.
Financial Planning & Timelines – Stay on track, avoid surprises, and launch with confidence.
This isn’t just another ‘how-to’ book—it’s your action plan. By the time you finish reading, you won’t just dream about designing lingerie. You’ll know exactly how to make it happen.
Ready to start? Grab your copy now!
Your step-by-step guide to turning your lingerie dreams into reality.
You’ve been thinking about it, sketching ideas, and wondering where to start. But let’s be real—launching a lingerie brand feels overwhelming. How do you find a manufacturer? What’s the design process? How much will it cost?
That’s exactly why I wrote this book.
What You’ll Get:
A Clear Roadmap – From first sketch to final launch, I’ll walk you through every step.
Insider Manufacturer Lists – Know where to look, what to ask, and how to find the right factory for you.
Expert Industry Advice – Learn from professionals who’ve been where you are.
Practical Exercises – Work through key areas of your brand development as you read.
Financial Planning & Timelines – Stay on track, avoid surprises, and launch with confidence.
This isn’t just another ‘how-to’ book—it’s your action plan. By the time you finish reading, you won’t just dream about designing lingerie. You’ll know exactly how to make it happen.
Ready to start? Grab your copy now!
Your step-by-step guide to turning your lingerie dreams into reality.
You’ve been thinking about it, sketching ideas, and wondering where to start. But let’s be real—launching a lingerie brand feels overwhelming. How do you find a manufacturer? What’s the design process? How much will it cost?
That’s exactly why I wrote this book.
What You’ll Get:
A Clear Roadmap – From first sketch to final launch, I’ll walk you through every step.
Insider Manufacturer Lists – Know where to look, what to ask, and how to find the right factory for you.
Expert Industry Advice – Learn from professionals who’ve been where you are.
Practical Exercises – Work through key areas of your brand development as you read.
Financial Planning & Timelines – Stay on track, avoid surprises, and launch with confidence.
This isn’t just another ‘how-to’ book—it’s your action plan. By the time you finish reading, you won’t just dream about designing lingerie. You’ll know exactly how to make it happen.
Ready to start? Grab your copy now!
What’s Inside?
This book is your shortcut. No more second-guessing, no more endless Googling. Just a clear, step-by-step guide to take you from idea to launch.
10 in-depth chapters | 220 pages packed with everything you need:
Lingerie Throughout the Ages – Get inspired by past and present styles
Clarifying Your Vision – Define your aesthetic and brand direction
Choosing a Brand Name – Craft a name that sticks
Sketching & Trends – Translate your ideas into real designs
Fashion & Technical Drawings – Learn what’s needed to develop your range
Developing Your Collection – Build a cohesive, sellable lingerie line
Technical Development – Sizing, grading & fit essentials
Getting Ready for Manufacturing – How to find and approach factories
Selling Your Range – Pricing, branding & retail strategies
Marketing & PR – Get your brand seen & heard
Managing Finances – Budgeting, costing & keeping your business profitable
Exclusive Designer Interviews – Insights from independent lingerie designers who’ve been where you are
Bonus: Practical exercises throughout the book so you can apply what you learn and start building your brand as you read!
FAQ I often get asked and why this book is for them
Q "I don’t know how to start!"
This book has a clear roadmap breaking down every step, so you go from idea to launch with confidence.
Q "Where do I find a manufacturer?"
In this book is a curated list of manufacturers, plus insider tips on what to ask and how to choose the right one.
Q “What about the technical side?
There is an overview Step-by-step guidance on grading, fit, and technical development—so your designs actually work. If you wish to learn more then please check out “How to spec, tech & grade a bra and brief," or book in for a chat.
Q "How do I price my pieces without undercharging?"
There is a simple breakdown of costing, pricing, and finances—no guesswork, just clear numbers. Or you can check out my costing sheet.
Q"I have no idea how to market myself!"
In the book is a copy of what I sent out for my first PR, there are also marketing strategies designed for independent lingerie brands—so you get seen.
Q "I don’t want to do this alone."
There are real-life interviews with independent lingerie designers who’ve been where you are. Learn from their experiences and avoid their mistakes. If you still need help I offering mentoring.
FINER DETAILS
Instant Download – Get started today!
E-Book Format – Read anytime, anywhere. — No underwires required
Stop dreaming. Start designing. Grab your copy now and take the first step toward launching your lingerie brand!
TESTIMONIALS
I have found all of Van Jonsson Design's information invaluable to becoming a knowledgeable lingerie designer. In an industry that closely guards the secrets to running a successful business operation, Laurie's professional background is helpful in illuminating the path. I have purchased and read most of her ebooks. I just reread her book 'How To Be A Lingerie Designer' for the second time. It is full of the 'nuts and bolts' required in the industry for the novice as well as experienced designer. It also gives great candid interviews with the owner's of other lingerie companies experiences and their business hurdles. I look forward to Laurie's future publications and can't wait to try her online classes.
-Christian A.
Can recommend this book as it focuses all your business ideas into a nice linear method to get up and running.
C.M
This book is the perfect starting point for anyone considering delving into lingerie design! A comprehensive guide to get a basic understanding about the profession. Bonus points are the interviews with lingerie designers. Get this book if you want to save yourself hours of research.
A.O fashion student from Holland
I have to say it is super straight forward and full of advice. I really, really like it, it gives you a lot of practical information that gives you the push to start becoming a lingerie designer. If it was up to me, I would recommend it to everyone who wants to become a good lingerie designer. Thank you so much for your knowledge and experience from the book.
M.P